The Motor City is welcoming an import to town.
Popular social network Twitter has taken up residence in downtown Detroit to push its Promoted Products ad suite to the nation’s recovering automotive companies.
Twitter’s new Detroit office, located in the coworking and startup space known as M@dison Building, will house just a handful of ad sales employees who will work closely with the area’s marketers and ad agencies. The office will be led by Greg Myrick, an advertising executive who landed at Twitter after a five-year ride in ad sales at Yahoo.
“Detroit’s emerging mix of automotive and digital cultures made it a natural location for Twitter’s newest office,” Twitter president of global revenue Adam Bain said in a statement. “We’re excited to work face-to-face with the city’s most established brands and happy to play a role in downtown Detroit’s digital renaissance.”
The new base is just one of many satellite offices Twitter has opened in the past year as it seeks to more aggressively make big name brands and advertisers aware of the potential of its social ad space. The company, which already counts Detroit’s General Motors as a Promoted Products client, has also recently opened smaller regional offices in Washington D.C., Cincinnati, Austin, and Atlanta.
Photo credit: ifmuth/Flickr
VB’s research team is studying web-personalization... Chime in here, and we’ll share the results.