YouTube founders’ new project will help you publish your own digital magazine

zeen
Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here!

Zeen, the newest project from YouTube co-founders Chad Hurley and Steve Chen, aims to help normal people make and discover digital magazines.

With our industry’s laser-like focus on gorgeous, magazine-like design, we can see this idea being a huge hit. User interfaces these days — particularly for mobile devices and touchscreens — are all about the glossy print aesthetic. Take a look at Windows 8. Take a look at Flipboard. Take a look at any app with full-screen images and gorgeous typography, and you’ll know what inspired it.

The clean, minimalist, grid-based look and feel of today’s interfaces all hark back to print’s glory days and the biggest of big-budget magazines. So bringing a refreshed, easy-to-DIY version of the digital magazine to consumers is a smart and (more important) a very timely idea.

For now, though, we have relatively few details about how Zeen will work and what Zeen-spawed ‘zines will look like. You can go to the app’s landing page now to reserve a username and connect the account to an email address, Facebook identity, or Twitter account.

Zeen is a product of Avos, Hurley and Chen’s San Mateo, Calif.-based web shop. The company is hiring a small group of visual/UI designers as well as engineers for the project.

hat tip: Fusible

Image courtesy of Sheftsoff, Shutterstock


VentureBeat’s VB Insight team is studying email marketing tools. Chime in here, and we’ll share the results.