Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Barnes & Noble could be preparing to launch a new version of its Nook Simple Touch e-reader tablet with a fully lit screen, according to signage allegedly produced by the company.
Earlier today, The Digital Reader posted a photo (pictured right) of a B&N promotional poster that reads “Introducing the Nook Simple Touch with GlowLight.” The current Nook Simple Touch is the company’s low-cost e-ink reader, which doesn’t include additional lighting support for reading in the dark.
If true, the news would indicate that B&N is trying to get a leg up on its main competitor Amazon, which of course produces its own low-cost e-ink reader, the Kindle. The Verge points out that Amazon is planning to launch its own updated Kindle with a lit-screen. But if you’re imaging a few standard tiny lights embedded into the rim of the reader’s screen, then think again. The technology for both devices are said to have a thin layer that covers the entire screen and evenly distributes light across it.
While most of the attention usually goes to devices like the iPad, Nook Tablet, and Kindle Fire, a low-cost e-ink reader with a lit-screen could have a significant impact on converting people to digital books rather than dead-tree editions.
Photo via The Digital Reader
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results