Deals

Website navigation startup WalkMe nabs $1M investment

WalkMe demo screen
Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here!

WalkMe demo screen

WalkMe, a startup that provides a step-by-step walk-through service for websites, has nabbed $1 million in funding, the company announced today.

WalkMe’s service helps users navigate a site by placing pop-up bubbles in certain locations to lead the user through each logical step. For instance, a banking website’s sign-up/login field might have a pop-up, followed by a bubble over a button that leads to that person’s checking account activity page. It’s more or less a GPS for websites that requires no integration or modification to the site itself.

For companies that have a website with bad user-interface design and no budget to create a new site from scratch, WalkMe could definitely help out.

WalkMe said it plans to use the new funding to broaden its marketing efforts and accelerate growth.

The Tel Aviv-based startup, which publicly launched earlier this month, has attracted more than 1,000 registered users. The new investment comes from Mangrove Capital Partners.


VentureBeat’s VB Insight team is studying email marketing tools. Chime in here, and we’ll share the results.