Dibsie goes public with a shopping catalog that learns from your social network

We’ve been tracking the progress of Dibsie, an New York based e-commerce company that learns your tastes from your social network and displays items in the form of a dynamic shopping catalog. Today the site is coming out of beta and launching to the public.

The team behind Dibsie — Garren Givens, Scott Poniewaz and Dylan Fareed — met at college and created a daily deals site focused on Universities called Campus Dibs. They have been working on social commerce for a while now, and the sector is really heating up.

“We’re not a blog, a social wish-list, or bookmarking site where people are grabbing things from all over the web, only some of which you can buy,” said Givens during a phone call with VentureBeat. “We curate products from thousands of brands and surface the things you are mostly likely to be interested in based on your taste and social graph.”

Fifty thousand visitors have browsed merchandise on Dibsie over the last two months, as the company went through the Entrepreneur’s Roundtable Accelerator. “Our beta partners have seen a 400 percent lift in purchase intent for items people found while browsing Dibise,” said Givens.

That kind of positive feedback has helped Dibsie get talks with some of the biggest magazine publishers in New York, although no deals are finalized yet. It is also weighing its options for raising a new round of funding.

Givens says the technology behind Dibsie could be used as white label platform, allowing fashion magazines to easily turn on a compelling, highly social shopping experience for their sites without having to do any heavy lifting.

Image from Flickr user Roger Price


VentureBeat is studying the state of marketing technology. Chime in, and we’ll share the data.