NOTE: GrowthBeat tickets go up $200 this Friday at 5pm Pacific. VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and register by Friday to save!
If your company’s target audience is average, middle-aged men who don’t like change (e.g. Hank from King of the Hill), then Twitter just did you a huge favor.
The microblogging social network announced today it is extending the ability of advertisers to target BlackBerry devices with mobile ad spots and Promoted Tweets.
The Promoted Tweets on BlackBerry devices are advertisements that double as Tweets and that are displayed near the top of a user’s timeline. Much like the experience on Twitter’s main website, the Promoted Tweets only appear once and can be dismissed.
Twitter first started rolling out the ad targeting functionality to advertisers back in February. In addition to BlackBerry, advertisers can also choose to target iOS devices, Android devices, desktops/laptops, and mobile-optimized web apps.
“Promoted Tweets on BlackBerry and the ability to target campaigns to specific devices and platforms will help brands more easily connect to Twitter users —anywhere, anytime,” Twitter said in a statement on the company blog.
Research In Motion (RIM), which produces BlackBerry devices, is currently experiencing a downward spiral due to increased competition from iPhones and Android phones. Because of this, we had assumed Twitter was intentionally leaving BlackBerry devices out of its ad targeting platform when it launched. However, this is clearly not the case.
While BlackBerry devices might not have the growth they once did, advertisers undoubtedly see BlackBerry owners as a valuable demographic composed of enterprise users, government employees, and many international consumers.
Image courtesy of Fox Network
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.