Twitter purchased social-media analytics company and YCombinator alumn Hotspots.io for an unknown amount of money on Monday, according to Hotspots.io’s website. According to the company, Twitter’s revenue-engineering team will gain Hotspots.io’s employees.
There’s not much information on Hotspots.io — the company’s website seems to still be in a beta mode and lacks product details. However, it offers a demo of how the company measures the social-media influence of SuperBowl ads. For the ads, the company examined the amount of Twitter mentions, overall social reach, and the amount of money spent on advertising from big name companies such as Coca-Cola, H&M, and Anheuser-Busch to see if their marketing efforts paid off.
It seems the deal was more of an acqui-hire, as Twitter is apparently bringing on Hotspot.io founders Alexander Spicer, Ashutosh Singhal, and Matt Huang as employees. All three have changed their bio on Twitter to reflect their new jobs at the micro-blogging site.
There is no word on whether Hotspots.io will continue as a separate product. VentureBeat has reached out to the team for comment and will update if we get a response. Below is what Hotspots.io wrote on its website about the news.
We’re incredibly excited to announce that Twitter has acquired the Hotspots.io team!
Starting today, we’ll be joining up with Twitter’s revenue engineering team where our focus will be on developing analytics tools for Twitter’s advertising and publishing partners.
We founded Hotspots.io with the vision of helping companies and individuals maximize their social media ROI through actionable and accessible analytics, and we’re thrilled to be able to continue that work on a much larger scale at Twitter.
VentureBeat is studying marketing automation
, and we’ll share the data with you.