Mobile

Samsung tries to whip up Galaxy S III excitement with terrible teaser ad

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is next week! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Here’s the thing Samsung, techies are already eagerly awaiting the Galaxy S III, so what’s the point of creating a boring teaser ad?

Samsung is in high-gear in advance of its May 3 event, where it’s expected to announce its new flagship Galaxy S III smartphone. The company yesterday launched a countdown site for the device’s London unveiling, and today it released a short, overly-dramatic teaser video.

Unfortunately for Samsung, the teaser feels more like a parody of dramatic technology ads, rather than something that will legitimately excite consumers. It’s filled with nonsensical lines like, “Truly smart technology becomes a part of natural life,” a faux-Hollywood soundtrack, and the inevitable comparison of iPhone owners to mindless sheep. The company would have been better off just teasing interesting angles of the actual device, rather than making the Galaxy S III seem like a Summer blockbuster film.

A leaked video of what could be the Galaxy S III indicates that the Android 4.0 device will feature a dual-core 1.4 gigahertz processor, 1 gigabyte of RAM, a 4.6-inch screen with a 1184 by 720 resolution, an 8 megapixel camera, and  a massive 2,050 mAh battery.


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.