Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Teens, get ready to slam your bedroom doors and start pouting, because new research suggests that it’s common practice for your parents to spy on you by secretly accessing your Facebook account.
In the U.S., 60 percent of parents access teens’ Facebook profiles without their knowledge, and moms are a tad more guilty than dads, according to security software company AVG, which surveyed 4,400 parents of teens ages 14 to 17.
The social snooping behavior is not unique to American parents. Sixty-six percent of parents in Canada and 51 percent of parents in the U.K. do it too. Across 11 countries, 44 percent of parents admit to the stealthy activity. And boy oh boy are the ‘rents in for an unsettling surprise: 21 percent of parents have seen explicit or abusive messages on their teen’s social profile.
Surveyed parents also expressed concern around the future consequences of content their children are posting to social networks, and worried about the lack of educational instruction on the subject. According to AVG’s research, 40 percent of American parents fear that their teens’ Facebook updates will hurt their job prospects later in life, and almost half of all parents around the world said that schools were not effective in teaching their teens to use the Internet responsibly.
Perhaps that explains why even more parental units are taking an above-board stance and openly friending their kids on Facebook. In the U.S., 72 percent are connected with their teens on Facebook, AVG said.
And parents may want to consider their own digital behaviors before pointing the finger elsewhere. In the U.S., according to AVG, 92 percent of children have an online presence by the time they are two because parents are posting photos and other information to social networks. And more children between the ages of two and five know how to play with a smartphone application (19 percent) than tie their shoes (9 percent).
Photo credit: Pink Sherbet Photography/Flickr
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results