Big data startup Birst has raised $26 million in its fourth round of funding, with a goal accelerating growth and product development, the company announced today.

Birst is part of a relatively crowded field of business intelligence players including QlikTech, SAP, IBM, Oracle, GoodData, and Microstrategy. But Birst claims it only allocates “one-third the cost, time, and staff of traditional big BI,” while still being available as in SaaS form and on-premise. That sort of flexibility is quite attractive, and Birst can connect to multiple data sources, such as CRM, ERP, financial, and operational systems.

From VentureBeat
VB just released The State of Marketing Analytics: Insights in the age of the customer. $499 on VB Insight, or free with your martech subscription.

The new funding round was led by big dog VC firm Sequoia Capital with additional participation by prior investors Hummer Winblad and DAG Ventures.

“This is an extraordinary time for us,” said Brad Peters, CEO and Co-Founder of Birst, in a statement. “We founded Birst to change the way the world used and interacted with BI and by pushing the envelope of possibility we are witnessing great success. This investment furthers Birst’s ability to continue to drive innovation and expand our solution to new markets and new audiences. We are thrilled to have world-class investors such as Sequoia Capital by our side.”

San Francisco-based Birst was founded in 2004 and has now raised a total of $46 million, including today’s funding.

Check out a video describing Birst’s dashboards below: