Deals

With new funding, Appthority aims to make businesses less afraid of mobile apps

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

App security company Appthority announced today that it has secured $6.25 million in a first round of funding.

Appthority, which was founded in 2011, works to prevent potential malware, location tracking, keystroke recording and corporate data.

Although mobile apps are a fun and productive way to keep you occupied, sometimes a seemingly innocent app can land your phone’s information in the wrong hands. To minimize the risks Appthority identifies potential risks lurking in the code of mobile apps before they end up on your phone.

US Venture Partners and Venrock led the funding, which will be used to will grow the company. Appthority also plans to expand its identity within the San Fransisco area.

“Appthority is addressing a critical component of the mobile security ecosystem,” Steve Krausz, general partner at US Venture Partners said in a press release. “With Appthority, organizations can take set mobile policies based on the actual behaviors of the app, and then match the right permissions to every level of an organization.”


VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.