Your mom is so social, she’s on Facebook and Pinterest right now

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

To get us excited for Mother’s Day this Sunday, research firm Nielsen has released a few stats on the online habits of American moms.

Facebook ranks number one for moms in the U.S., something that comes as no shock to the thousands of kids embarrassed by their parent’s status updates. In March 2012, three out of four moms visited the social network, which adds up to 27.9 million mothers.

Fifty percent of moms are using social networks through their mobile phones, compared to only 37 percent of women in general. Perhaps they are trying to keep up with their kids’ antics at all times.

Moms also make up a substantial percentage of bloggers. One in three bloggers are mothers, and 52 percent have children under the age of 18.

Pinterest is another hot website for this market, with 4.9 million moms flocking to the site in March. Mothers are also 61 percent more likely to visit Pinterest than the average American. Considering the site is overflowing with pictures of home decor, recipes, and fashion, it makes perfect sense that millions of mothers are behind all those pins.

Check out the infographic below for more details, and don’t forget to wish your mom, or the awesome person who raised you, a happy Mother’s Day.

Mom and kid with laptops image via Shutterstock


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.