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Twitter wants to bring the best of your timeline directly to your email inbox.
The new email service takes a digest approach. In a post on the company blog, growth and international director Othman Laraki writes that the email summary will feature “the most relevant tweets and stories shared by the people you’re connected to on Twitter.”
If it were any more old school, they’d be printing it out and having a child on a vintage bicycle hurl it at your front door.
These Twitter-in-your-inbox emails will feature 140-character missives, of course, but they’ll also bring you links to articles, pages, and blog posts that were shared a lot on Twitter by the people you follow.
Here’s what it’ll look like:
Also, the emails won’t just feature tweets and linked posted by people you follow; rather, they’ll include content that was deemed interesting by the people you follow, perhaps as determined by retweets, favorites, and other metrics for determining the Twitter popularity of a given piece of content.
Laraki continues to note that the email will feature content similar to what you’d find in the Discover tab, a feature of the “new-new” Twitter overhaul from about six months ago.
The email digest will also denote “who shared each story beneath summaries to help you decide which ones matter most to you,” Laraki continued. “Click any headline to finish reading the story, add your take by tweeting directly from the email, and see related tweets from the people you follow.”
A little bird tells us Twitter’s inbox project is a product of the Summify team, which joined Twitter after an acquisition in January. Since Summify’s mission was all about this kind of culling and curation of web-based information based on the interest level of your social graph, it makes sense that the team would build something similar for Twitter.
Every Twitter user should have access to the new feature within the coming weeks. Laraki wrote that Twitter will email users about the digest service soon.
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results