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[Update: This appears to be a very soft launch. The app is available in the Canadian iTunes store, and apparently in the New Zealand and Australian iTunes stores as well, but is not accessible yet in the US. When contacted, a Facebook representative confirmed that the social network has not yet widely released Facebook Pages Manager, saying only that “this is an app that Facebook is testing that helps owners of small to medium Pages more easily manage their Facebook presence.”]
During the build-up to Facebook’s impending $100 billion-plus initial public offering, mobile has been a frequent sore point. Yesterday, the social network quietly released Facebook Pages Manager, an iPhone app for Facebook marketers to manage their brand pages.
The new app will be familiar to anyone who uses the current Facebook iPhone app for their personal social networking; it lets page managers post new updates, see statistics about likes, reach, and user engagement, and respond to comments from fans. Marketers with multiple pages will be happy to see that they can manage all their pages from within this one app.
After downloading the app, users simply sign on with their existing Facebook identity, and instantly they’ll have access to all their Facebook pages.
While it’s unlikely that this app will calm investor fears about Facebook monetization, it is a nice gesture to brand managers and page owners.
Android users, however, are still out of luck, unless they wish to use Mobile Page Manager, a third-party app that has not been updated since August 2011.
Facebook Pages Manager: screenshots