NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
While most of the tech industry is watching Facebook’s historic IPO day unfold, data startup Visual.ly is taking advantage of the situation by showing off the capabilities of its infographics service.
Today Visual.ly launched a new interactive infographic that uses Facebook’s stock pricing data to show exactly how much the company’s chief executive Mark Zuckerberg is worth in real-time. The infographic displays the current stock price, a chart tracking the stock’s price over the last 60 seconds, the total value of Facebook’s stock offering, and the percentage of shares owned by Zuckerberg as well as his total worth.Visual.ly’s Editorial Director Aleksandra Todorova told me that more data points may be added to the infographic later on.
“I look at this as more of a work in progress that can be customized for a specific purpose or client,” Todorova said, likening it to developing coverage of a news story (or string of stories). Making sense of data after its been analyzed can give way to new data points, which can make the infographic tell a better story.
The new infographic, much like the Twitter Visualization Project from July, is merely an example of what the company’s service can do by using information from various databases and APIs. And as VentureBeat previously reported, Visual.ly is able to offer these kinds of infographics without the use of Photoshop or contracted graphic designers.
“Unless you follow the (stock) market closely, it would be hard to determine how rich Zuckerberg is by only glancing at the current stock price,” Visual.ly Chief Marketing Officer Tal Siach told VentureBeat.
Essentially, anyone with little knowledge of the stock market can make a rough estimate of Zuckerberg’s worth based on statements made within news articles. But I understand what Siach is getting at — with his service you can see the math laid out for you, and know immediately how many dollars Zuck is worth at a specific moment in time. And if you do make an estimate within a blog post, you can link directly to Visual.ly’s data, which is much easier to digest than typical stock charts and graphs.
We’ve added a screenshot of the infographic below, but you’ll need to click through to Visual.ly’s website to see the live interactive version in action.
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.