If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Two of the more interesting companies on the mobile-development landscape are announcing a new deal for developers today, and will be making great tools for location-based apps available for free.
If you’re into mobile development, Appcelerator and Geoloqi are probably both on your radar.
Appcelerator helps developers make all kinds of mobile apps on a variety of platforms, and Geoloqi brings mobile devs powerful, simple location features, such as proximity information and geofencing.
The two companies have been cozied up for a few months already. Now, they’re giving devs a two-month trial to test drive Geoloqi on Appcelerator’s Titanium 2.0 platform. In a word, this means better location tools will be available for more kinds of apps, and they’ll be easier to use for a wider range of developers.
Titanium lets devs work quickly to get apps live on Android and iOS devices natively, as well as on the mobile web. With Geoloqi plugged in, devs will also have a complete location toolkit (including true geofencing), battery management features, and real-time data storage and analytics.
“Appcelerator customers have been asking for a true, dependable geolocation solution and location-based analytics platform, and we found one in Geoloqi,” said Jeff Haynie, CEO of Appcelerator, in a statement this morning.
“It’s the first geolocation platform that enables individualized geo-triggered events within an application. This powerful toolkit is an essential addition to our app development marketplace, and we’re excited to offer Geoloqi technology to our customers.”
Geoloqi, which was founded by cyborg anthropologist Amber Case, was intended originally and primarily as a tool for large enterprises and government organizations. But Case told us earlier this year that the startup fully intended to bring its tools to the masses via partnerships such as this one.
“Appcelerator has been a fantastic partner, with a very impressive set of tools,” Case said in a release today. “We are thrilled to be enabling their developer base with the power of next-generation location services for their applications and look forward to unleashing the power of the creative commons with powerful, easy-to-use location features.”
To date, Geoloqi has raised $350,000 and is seeking future rounds of funding to continue growing its offerings, client base, and partnerships. Current clients include government and security teams.
Image courtesy of rangizzz, Shutterstock