Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
As the rise in texting-related car accidents has shown, there’s a big demand for technology that allows drivers to be connected without distracting them from the road.
Nuance, makers of Dragon Naturally Speaking, may just have that solution. Its new Dragon Drive automotive platform offers drivers the ability to do anything from send text messages and get directions, to search for music and read newspaper articles — all while keeping their eyes on the road. Think of it as Siri on wheels.
The key component is Dragon Drive’s reliance on natural language technology, which allows users to interact with it in a simple, natural way. Say “I’m looking for a chop shop” or ask “What’s the quickest way to the the border” and Dragon Drive will respond naturally with directions.
“Dragon Drive understands what you mean,” Nuance said in a release.
Not new to the car or voice technology in general, Nuance’s products have had applications in fields as varied as construction and health care.
Last June, the company announced that it had acquired SVOX, an in-car voice solutions provider. A clear precursor to today’s news, the acquisition gave Nuance access to SVOX’s stable of tech, much of which is behind Dragon Drive.
Watch the video below for a better idea of how Dragon Drive works.
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results