Verizon is launching a new video search platform called Viewdini that will aggregate videos from a variety of different services for use on mobile devices, the company’s CEO Dan Mead said during a panel today at The Cable Show event.
Viewdini’s purpose is to make both finding and watching video on mobile devices easier, which is made possible through Verizon’s new LTE high-speed internet network, according to Mead. Verizon customers will be able to both search for available videos across multiple platforms as well as consume them using a Viewdini app.Verizon already has a partnership in place with Comcast’s Xfinity TV, Hulu Plus, mSpot, and Netflix, according to Cnet.
Also, Mead calls the Viewdini announcement “one of our most important of the year,” and explains that his company has been working on the platform for a few years, reports The Verge.
Essentially, Viewdini sounds very similar to what streaming video search app Matcha.tv is already doing. The only difference with Verizon’s new platform is that you’ll actually be able to watch those videos through one unified application, rather than being forced to use several different apps. That said, it has the potential to be huge.
As for whether this is actually the “most important” announcements of the year, we’ll have to wait and see. Personally, I’m not expecting anything great. The majority of media efforts like this by wireless companies fall short for one main reason: usually there is a third-party service that works as good, if not better. (Also, I’m not crazy about Verizon’s bastardization of Harry Houdini’s name for the purpose of launching this new platform either.)
The service’s first app should be available for Android devices later this month via Google Play. Verizon is showing off the Viewdini platform later today at The Cable Show floor. If Verizon releases a video of the demo, we’ll be sure and update the post.
Photo of Dan Mead by Sean Ludwig
Our upcoming GrowthBeat event — August 5-6 in San Francisco — is exploring the data, apps, and science of successful marketing. Get the scoop here, and grab your tickets before they're gone!