YouTube is no stranger to live streaming popular events, such the Coachella Music Festival back in April. But for its upcoming live stream of Australia’s annual Vivid Live music event held at Sydney Opera House, YouTube is showing off a new tool called Frontrow commissioned by the event organizers to help enhance the experience.
The Frontrow tool mixes elements of Instagram with the exclusivity of big-ticket concerts, and you engage in the experience without ever leaving home. You can zoom in and out using the Frontrow camera tool and snap pictures using filtered views. You can then share those images with friends, post them to social networks, etc. You can’t record clips of the concert and apply those filters in the same way you can with a service like Viddy, but it does give people an additional reason to check out the live stream.
I’ll be curious to see how many of these filtered Vivid Live concert photos end up on Google+, which is currently making a push to become a major competitor to pro photo site Flickr.
The Vivid Live live stream is free to access, and we’ve included a screenshot and short demo video showing off the new Frontrow tool below.
Update 5/25/2012 (2:00 p.m. PT): An earlier version of this post incorrectly stated that Frontrow was created by YouTube. The Frontrow tool was actually commissioned by the Vivid Live organizers for use on YouTube’s livestream.
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results