Mobile

Nokia to sell Batman-branded Lumia 900 smartphones

Nokia Lumia 900 Batman phone
Image Credit: via Pocket-Lint
If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

Nokia Lumia 900 Batman phone

In terms of blockbuster movies, this summer is more or less devoted to Super-Heroes. It kicked off with The Avengers, and will be followed by the next Amazing Spider-Man film and the long-awaited sequel from Christopher Nolan, The Dark Knight Rises.

Inevitably, this also means product placement, which has now come to the world of smartphones. Nokia is preparing to sell a customized Lumia 900 black Batphone featuring the familiar bat symbol on the back. The logo is laser etched into the polycarbonate body of the Window Phone 7 handset, much like its predecessor, the Lumia 800 custom Batphone.

And while having a Batphone is undoubtedly cool, clipping it to your waist like a utility belt is still most certainly not.

The customized phone is said to have an extremely limited run and will go on sale in a few weeks for the U.K., German, and French markets. (Sorry, U.S. Batman fans.)

Source/photo via Pocket-lint


VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.