sap-buys-ariba

Cloud enterprise powerhouse Salesforce is in talks to buy social media and brand management business Buddy Media for more than $800 million, according to an AllThingsD report.

Buddy Media helps many major brands manage their Facebook, Twitter, LinkedIn, and Google+ presence. Presumably, Salesforce could add Buddy Media to its long roster of services targeting the enterprise like Chatter and Force.com. It’s unclear how much crossover there would be with Salesforce-owned Radian6, another social media management service.

New York City-based Buddy Media raised a monster $54 million round of funding last August at a rumored $500 million valuation. Buddy Media’s total funding sits at $90 million.

We chatted with Buddy Media a few months ago if you want to see what’s been happening with the company as of late:

Photo credit: Andy Dean Photography/Shutterstock


VB’s research team is studying web-personalization... Chime in here, and we’ll share the results.