Every day, 46 million mobile applications are downloaded from Apple’s App Store, according to Kleiner Perkins Caufield and Byers partner Mary Meeker.
Meeker spoke today about the ways Silicon Valley is changing almost everything we use in a staggering way the All Things Digital’s D 10 conference in Rancho Palos Verdes, Calif. Indeed, many of her slides included a picture of the way things used to be and the way Silicon Valley has changed it. For instance, one of Meeker’s slides showed a notepad for remembering things and making to do lists. On the other side of the slide was a picture of the Evernote application.
KPCB arrived at this conclusion after looking the App Store’s milestones. In October 2011, the company announced it had hit 18 billion downloads. Later, in March 2012, Apple announced 25 billion downloads.
Many of app developers say that it’s difficult to be found in the sea of billions of apps that live in the App Store. Crawling up to a “top 25” spot on one of Apple’s app lists, is also difficult, and based on download numbers. Indeed, it seems this 46 million downloads a day is spread thinly amongst iOS apps, who celebrate hitting thousands of downloads, let alone millions.
But it also shows the major interest in smartphone applications. Smartphones are undoubtedly changing the way we communicate, the way we are entertained, the way we organize, the way we listen to music. Indeed, mobile usage itself is growing rapidly with 10 percent of Internet traffic coming from mobile. Monetizing apps is growing as well, but the revenue gained on the desktop still surpasses that of mobile.