Fans of Taptu’s news DJ mobile apps will now be able to get their news fix from computers as well. The company today launched a new HTML5-powered web app that also synchronizes with all of Taptu’s existing apps — giving it a leg up on competitors like Pulse and Flipboard, which are still mobile only.
The Taptu web app will also allow you to easily share remixed streams of news with anyone on the web, even if they’re not Taptu users. And once new users catch a glimpse of Taptu’s slick web app, which also updates feeds in real-time, they could easily be tempted to sign up for the service as well.
“Taptu’s main advantage has always been our powerful search and aggregation technology that allows us to take any topic, source or keyword search and create a beautiful news reading experience around it,” Taptu CEO Mitch Lazar said in a statement today. “Today we are taking a huge step towards making Taptu a universal tool for both discovering and sharing all your personal interests.”
Launching a web app is a wise move for Taptu, since it can now directly fight aging news and RSS services like Google Reader. As more and more users give up on trying to follow a deluge of news from feed readers, a service like Taptu could let them easily filter out the noise and follow news they care about.
The company says it’s also working on bringing its web app to any mobile browser based on WebKit (which includes iOS and Android). While the company already has mobile apps on those platforms, the web app will still be useful for targeting consumers who haven’t yet signed up for Taptu. And of course, it gives the company an easy gateway to other mobile platforms without building new apps.
Taptu is based in Cambridge, England and Denver, Colorado. It has raised around $19 million in funding from DFJ Esprit and Sofinnova, and 3i Group.