The new solutions are based on HP’s Converged Cloud and Autonomy IDOL 10. One of the biggest new programs is the Optimost Clickstream Analytics app that will let companies to view customer engagement and visits with greater ease.
Autonomy has also released new capabilities for leveraging IDOL technology with Hadoop deployments. Through this technology, companies will be able to combine Hadoop data with other platforms (like Java) to get the most out of their data. Vendors will also be able to embed the Autonomy IDOL 10 engine in each and every Hadoop node.
“Autonomy and Vertica offer an unparalleled platform from which to automatically understand, optimize, and act on 100 percent of an organization’s data,” said Rafiq Mohammadi, head of the Promote unit at Autonomy, in a statement. “Today’s announcement further extends this platform, by enabling organizations to get more value from their Hadoop deployments, and blend clickstream data with unstructured, human information. Autonomy Optimost Clickstream Analytics uniquely enables marketers to see and act on customer trends and sentiment—as they emerge—in order to optimize offers and campaigns, and to ultimately accelerate revenue growth.”
Since being bought by HP, Autonomy has been helping companies and marketers with a full-scale platform that delivers data solutions across many channels. Autonomy’s private cloud for businesses has now surpassed 50 petabytes in size to create “the world’s largest private cloud.”
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