Facebook steps up security on mobile

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

A LinkedIn breach that compromised 6.5 million passwords spiraled into a security frenzy this week when Last.fm and eHarmony also suffered from password hacking attacks. Facebook, so far in the clear, has today gone on the offensive with improved mobile security features.

Facebook added new security features, including account lock down and password reset via mobile, to protect the nearly 500,000 people that access the social network from mobile devices each day.

For Android owners, Facebook has made its extra, opt-in login step, called “Login Approvals,” a bit more convenient. Facebook users who turn on login approvals are required to enter a security code each time an unrecognized computer or device tries to access their accounts. Now, members on Android can more easily retrieve the codes through the Facebook mobile application, instead of needing to wait for an SMS.


A number of other features also allow users to reset their passwords, clean up any damage, and more quickly get back into suspended accounts from their mobile phones. You can even lock down your accounts from your devices should you expect a breach. This is designed to make Facebook’s social authentication tool for verifying user identity work just as smoothly on mobile as it does on the desktop.

Also new today is a way for those who use mobile browsers to surf Facebook to report News Feed content as spam or hide a story. This feature replicates what users can already do on their desktop and should help the social network and its users police and eradicate spam activity.

Thursday’s mobile improvements won’t keep mobile Facebook users completely protected, but they certainly provide a remote social networker more of the same protections and conveniences she has when in front of her computer.

Photo credit: Darwin Bell/Flickr

VentureBeat’s VB Insight team is studying marketing and personalization... Chime in here, and we’ll share the results.