OffBeat

Microsoft apologizes for attempt at making cloud-based Azure ‘exciting’

In a world full of motion-sensing Kinect technology, iPhones, and smart thermostats, it’s hard to make something like a cloud-computing platform exciting. (VentureBeat’s very own cloud beat reporter Sean Ludwig can attest to this, having tried repeatedly with Azure-related headlines.)

This was undoubtedly the logic behind an Azure-related dance performance at the developer event Norwegian Developers Conference in Oslo, which was commissioned by a third-party marketing firm for Microsoft. The dance routine was a hokey way to make Azure seem more exciting. It featured a screen that displayed the lyrics of the song that was being performed, with lyrics such as “Tonight we’re gonna party and coding is our drug” and “The words MICRO and SOFT don’t apply to my penis (or vagina).”

As you can guess, this didn’t exactly sit well with the home office. Microsoft head of corporate communication Frank Shaw later tweeted that “this routine had vulgar language, was inappropriate and was just not ok. We apologize to our customers and partners.” Shaw did, however, forget to mention that it was also very bizarre.

While we’re inclined to agree with Shaw’s statement, we’ve taken the liberty of embedding a YouTube video of the performance below so you can make you own judgement.

For those of you who are more interested in cloud computing than inappropriate dance lyrics and half-naked Norwegian women, check out our latest report about Microsoft Azure’s Spring updates.

Source: GeekWire via AllThingsD

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