“You’ve probably expanded Tweets before to play videos from YouTube or see photos from Instagram,” Group Project Manager Michael Sippey wrote. “Now, a diverse and growing group of new partners like the The Wall Street Journal, MSNBC’s Breaking News, and TIME also deliver rich content inside Tweets containing a link to those websites.”
When you click or tap on a tweet at Twitter.com or the mobile version of the site, the tweet will expand out and feature more types of content. In an example you can see above, the WWE has been approved as a new partner so you can now see action-packed pictures and a preview of an article from its site.
Sippey explains that not only will this make tweets richer, it will also make it easier to browse breaking news. He writes:
It’s easier than ever to discover breaking news and bylines. When you expand a Tweet linking to a news article by The New York Times, The San Francisco Chronicle or Der Spiegel Online, you can see a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer. You can continue to read the article, follow these accounts, and reply, favorite or retweet the Tweet.
Other partners for this type of preview content include SoundCloud (HTML5 music player), Lytro, BuzzFeed, and TMZ. Videos from Lifetime and Daily Motion will also be available inside expanded tweets.