Media

Pulse’s jump into video channels sets a new standard for digital magazine apps

Pulse, a customized news aggregation service for mobile devices, is adding support for video content, the company announced today.

Most video aggregation/curation services I’ve experienced are either really good at collecting content that can be viewed elsewhere, or they are awesome at playing videos from multiple services, but not at collecting it automatically. The Pulse team seems to understand the necessity to have both of these components, even if you can’t get every video source on the Internet immediately.

That said, Pulse is launching its new video functionality with 30 premium quality media partners, such as The Daily Beast, Motor Trend, Fox Sports, ESPN, Allrecipes, IGN Entertainment, The White House, FORA.tv. Pulse also features “channels” for TV programs, like Meet The Press, Nightly News, and The TODAY Show. Basically, its treating each video “channel” much like it would a regular news feed, that pulls in a headline and a photo as each video post gets published.

I’d love to have Pulse branch out to other TV shows, which I often enjoy watching about a third of but never bother with each clip. For instance, The Daily Show and The Colbert Report would make good candidates for a “video” page within my Pulse account.

Pulse competes with digital magazine-style services like Flipboard, Zite, Editions by AOL, and Google Currents. Pulse, which first launched in 2010, is available on a variety of platforms, including iPhone, iPad, Android devices, Kindle Fire, and Nook. The startup has over 13 million users who read upwards of 200 million stories each month, as VentureBeat previously reported. If it can translate this kind of activity to its new video channels, Pulse may end up redefining what it means to be a digital magazine.

Palo Alto-based Alphonso Labs, which produces Pulse, has 20 employees and has previously raised over of $10 million in funding to date.

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