Just a few short days ago, The Fancy added social commerce to its Pinterest-like discovery and sharing service. Today, the fast-moving startup added local commerce via Zaarly’s peer-to-peer marketplace.
Zaarly is simple: You need something done, you find a neighbor who can do it. Or if you have a unneeded item, you sell it to someone who lives right around the corner. It’s local commerce, mediated by the internet: eBay for your block.
In a statement, a representative for The Fancy said that “with Zaarly, the barriers to entry for commerce on The Fancy are much lower. Anyone with the time and energy can now become a merchant through our platform.”
Users simply see an item they want, click the Make it for Me button, and enter their details:
I’m not sure if eBay or Etsy should be worried, but The Fancy is growing quickly.
The only question: Will the site be overrun by ugly items that people want to sell out of their garage? That certainly doesn’t fit The Fancy’s elegant interface and brand.
Image credit: ShutterStock
VB’s research team is studying mobile user acquisition: Chime in here, and we’ll share the results.