Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
Your friend just posted a vague, self-interested status update about how you really don’t know what you’ve got till it’s gone, and the 150 word poignant comment you just posted has one typo in it. One. Facebook is officially catering to you with its new comment editing feature.
One of the most annoying parts of commenting on Facebook (or tweeting for that matter) is the inability to go back and fix your mistakes. I’m actually surprised Facebook didn’t offer this feature sooner. It’s one of the little user experience details that makes a big difference. Previously, you had to completely delete a comment and then re-post it with your changes. This is particularly cumbersome if people have commented on top of the comment you wished to change, as your new comment would appear at the bottom of the thread.
The new feature may also make for more disjointed conversations, however, if people decide to go back and completely change a comment they were either embarrassed by, or don’t want on the website anymore.
Whether Facebook will denote which comments have been edited is unknown. It might be useful to see which comments remain original and which ones have been changed, similar to how Reddit stars comments that have been edited and puts a note next to those that have been deleted.
The new feature is in the process of being rolled out to all of Facebook’s nearly 1 billion users.
Ice ‘like’ via Mark Zuckerberg/Facebook
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results