The announcement is a big deal for online media startup Flipboard, which has finally scored a big publisher to give it full access to premium newspaper content. In the past, it has enticed publisher to offer samples of content. And for the New York Times, the deal represents its full entry into the age of apps.
Until now, you could read the New York Times on the nytimes.com web site or by using its iOS and Android apps. Now, subscribers will be able to read the paper using any device or software they want, including Flipboard, which creates beautiful layouts on the iPad and iPhone that look just like the real thing on paper. The newspaper will also have a shot at getting new readers, since non-subscribers can use the Flipboard app to get free access to a small slice of the newspaper’s stories.
If the Flipboard app generates revenue for the New York Times, Flipboard will get a slice. Flipboard debuted in 2010 as a cool way to look at social media, but it has added more traditional print publishers, audio content, and video too. Flipboard designed the experience — with authentication and navigation — specifically for the New York times.
In January, Flipboard said that 8 million people had downloaded and installed its apps. The New York Times on Flipboard will be available on June 28.
“With the launch of NYT Everywhere, with Flipboard, we are continuing our effort to extend the user-experience across a variety of platforms to reach readers where they want to access our journalism,” said Denise Warren, general manager, NYTimes.com and senior vice president and chief advertising officer, The New York Times Media Group. “We’re excited to offer our subscribers the option of Flipboard’s rich experience and also to bring our authoritative news, opinion and superior multimedia to a new audience of Flipboard users who may not yet be Times subscribers.”