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Ticketing startup TicketLeap has relaunched with a new logo, webpages that encourage more social interaction, and updated iOS and Android apps that create a mobile box office, the company announced Monday morning.
TicketLeap competes in a similar space to Eventbrite and TicketFly, and, with the redesign, the company hopes to take itself in a more mature and modern direction. It hinted at its new direction a few months back when it added reserved seating options that its direct competition doesn’t offer.
The first major part of TicketLeap’s redesign is its new event pages with a standardized template with maps, seating charts, and the ability to socialize about the event beforehand. On top of the standardized template, there are also all-in-one organization pages so you can display a calendar with lots of upcoming events in the same place.
“We think the event starts when tickets go on sale, not when the doors open,” TicketLeap CEO Chris Stanchak told VentureBeat.
Second, the company has revamped its iPhone, iPad, and Android apps so organizers can set up a mobile box office. The TicketLeap iPad and iPhone apps allow users to take credit cards, sell tickets, and check-in people at the door, while the company’s Android app just allows for check-ins. Eventbrite offers a similar function with its iPad app and card reader, but it does not support it for iPhone or Android.
“We’re committed to web-based ticketing, but there are many ways people still use a traditional box office approach,” Stanchak said.
Finally, the site itself is designed to function better with Facebook and Twitter than ever before, so you can interact with people in a more social manner. The deep integration with Facebook and Twitter can help organizers too, because you get better analytics about your customers who have signed up using a social network. For example, an organizer could see that a woman who shared a event link on Facebook attracted 20 sign-ups and do something with that information like contacting her to spread the word more.
Philadelphia-based TicketLeap was founded in 2003 and has raised about $8.5 million to date from MentorTech Ventures, NextStage Capital, Seneca Advisors, Gabriel Investors, and Ben Franklin Technology Partners. It now has 25 employees.