Online radio service has partnered with ABC News Radio to launch personalized talk radio channels. Users will be able to create their own customizable lifestyle stations based on subjects that are interesting to them.
ABC News Radio, the largest commercial radio news organization in the US, is curating the content for Slacker. Listeners have access to a wide range of stories from expert sources. There are two primary channels, Men’s Life and Women’s Life, each featuring 12 categories. Many of the categories overlap, like Health & Fitness, Food & Drink, and Travel & Adventure, although the stories will differ for men and women. Other categories are gender specific, like Cars & Gear for men and Hair & Beauty for women.
“Since men and women often have different interests, our new Men’s Life and Women’s Life channels appeal to different sensibilities and styles,” said Steve Jones, vice president and general manager, ABC News Radio. “We curate this content to make it unique, but ultimately Slacker listeners drive their own experience, since they can skip stories within each channel just as they do now with songs.”
Examples of stories for men include “Night Vision”, a story told by an editor at Car and Driver magazine about his experience driving 48 miles to work in the morning without ever looking out of his car window. There is also a guide to complimenting a woman, as told by employees at Esquire magazine. On the female side, ladies can listen to US Weekly Fashion Director Sasha Charnin Morrison spill secrets of a celebrity stylist, or author Pauline Frommer (of Frommer’s Guidebooks) provide tips for solo women travelers.
Slacker has worked with ABC Radio since 2010, when they began promoting non-music content. It has also worked with ESPN Radio, American Public Media, and multiple comedy stations. The stories on the Lifestyle stations will be unique to Slacker, which differentiates it from other services like Stitcher that also offer customizable talk radio. As opposed to Pandora, which uses its genome to generate suggestions, Slacker’s stations are hosted and curated by artists, bands, DJs and experts. It has around 6 million active monthly listeners and 40 million registered users.