If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Who needs mobile Safari? Google announced today that its popular Chrome web browser is finally headed to the iPhone and iPad.
The company made the announcement at its I/O developers conference today, amidst several Chrome-related announcements. The Chrome apps should be available in the iTunes App Store later today.
A Google representative demonstrated both the Chrome iOS apps on stage, showing how easy it is to juggle between tabs and use incognito mode for private browsing. Not surprisingly, the apps resemble their Android counterparts: the iPhone Chrome app has a similar method for managing tabs, while the iPad app sports tabs at the top of the screen (like the Nexus 7 and Chrome on desktops).
The Chrome iOS release is somewhat ironic, since Chrome is only available to the lucky few Android users running Android 4.0 or above.
When asked for comment about what’s powering the Chrome iOS apps, a Google representative offered the following statement:
Apple has strict rules preventing third-party browsing engines on iOS, so the Chrome app is doing the same thing as Firefox by using Apple’s browsing engine.
Still, the Chrome iOS apps will be useful for features like private browsing and synchronization with your Google account. I’ve been a big fan of Chrome on Android, so it’s nice to have a somewhat similar experience on iOS finally.
Images via Google I/O live stream
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results