Facebook-linked actions for “wanting” or “faving” or “nomming” various items from around the web and the real world have been around for a while, but Facebook is now testing an official, homebrewed Want button for products, as well.
At the beginning of the year, Facebook announced that with Actions, the Open Graph would start containing a lot more verbs — and a lot more structured data along with it. It all plays into Facebook’s larger plan to create interesting, informative Timelines for each user, profiles that give a picture of who you are through scanable summaries from apps you use.
With a Want button — or really, with any Facebook-linked action that ties to structured data about products — companies have a very clear and accurate way to gauge consumer interest. That two million people want an iPhone tells Apple and its advertisers quite a bit: Not only will companies be able to measure appreciation (Like!) but now desire (Want!). A “Want” button removes all ambiguity and ties into the interest graph trend that’s been blowing up since Pinterest came on the scene.
“We’re always testing new Platform features; however, we have nothing new to announce,” a Facebook spokesperson told VentureBeat in a statement.
Photo: Ricardo Bilton
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results