Need some Tumblr love? Got $5? You’re good to go.
Tumblr introduced a new feature Thursday called Pinned Posts that gives members the option to pin one of their status updates — be it a text, photo, quote, link, chat, audio, or video update — to their followers’ dashboard for a 24-hour period.
The option, available for purchase during the post creation process, costs $5 and gives you a way to ensure that your super important, must-read updates don’t go unnoticed. Of course, if you want instant fame and a gazillion views, you’ll need to build up your follower base. This paid-for-exposure tool only shoves your content in front of the people who already follow your updates.
Pinned Posts aren’t really a part of Tumblr’s official suite of advertising products, and are instead a self-serve way for users to pay for additional exposure. The option complements Tumblr’s Highlight offering, which lets user pay $2 to add custom stickers to their status updates to make them stand out on followers’ dashboards.
Still, with more than 55 million users, Pinned Posts will help the five-year-old company bring home some bacon while it works to perfect its real money-making products. Radar and Spotlight, Tumblr’s two advertising products, are still only available to select advertisers for a minimum $25,000 package commitment.
Our upcoming GrowthBeat event — August 5-6 in San Francisco — is exploring the data, apps, and science of successful marketing. Get the scoop here, and grab your tickets before they're gone!