Dailymotion, the largest streaming video site behind YouTube, has forged a syndication deal with web portal/media company Yahoo, Dailymotion International Content VP Daniel Adams said today at the Beet.tv Global Video Summit.
We’re unsure when this deal went into effect, but I’m guessing it’s new since we’ve not seen an official press release about the partnership. Yahoo often makes deals like these to boost revenue or increase traffic to its web portal, such as its recent agreement with Spotify. However, with the Dailymotion deal, Yahoo will actually share a portion of the advertising revenue brought in by the increased video viewing.
And Adams said the main purpose of the deal is to basically do just that: boost video sharing and viewing in addition to what’s already happening organically on the company’s main website. Dailymotion has a library of 25 million videos and brings in 120 million unique users per month. That’s an impressive feat, but putting that content in front of Yahoo’s 700 million global users will certainly increase viewing.
Adams also said Dailymotion is working on making its service available on devices beyond the desktop/PC, such as more smart TV platforms and set-top boxes. Dailymotion video viewing on mobile is also on the rise, according to Adams, with 15 percent of all monthly views coming from mobile devices.
As for Yahoo’s involvement, I think its definitely a good thing. The company desperately wants to jump start its own original content division but will face plenty of competition for attention. Google has committed millions to produce and promote premium original content on YouTube. And while Yahoo might produce its own stellar content — such as its exclusive deal to run Tom Hank’s Electric City – the real challenge will be in getting people to think of Yahoo as a place to watch videos. The Dailymotion partnership could help fix that, while also making the company some money.
We’re reaching out to both Yahoo and Dailymotion for additional details about the syndication deal and will update the post with any new information.
Our upcoming GrowthBeat event — August 5-6 in San Francisco — is exploring the data, apps, and science of successful marketing. Get the scoop here, and grab your tickets before they're gone!