NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
In the face of growing competition, cloud storage startup Dropbox has doubled the size of its 50GB and 100GB Pro plans at no additional cost and debuted a new 500GB plan for those who need a ton of space, the company said in a blog post.
Since the April introduction of Google’s Drive service, Dropbox has been rolling out lots of new features, including a better way to share links to files, automated photo uploading from PCs and Macs, a new Photos page, and a revision to its iOS app.
Dropbox is clearly feeling the heat of having several big corporations and nimble startups aggressively targeting its space. It also has to keep a close eye on SugarSync, Bitcasa, Microsoft’s SkyDrive, Amazon Cloud Drive, and other consumer-focused cloud storage services.
But with today’s announcement, it can maintain a good relationship with its paying customers by A) giving them double the cloud storage for free and B) giving them a crazy-big storage option at 500GB. It’s a smart move all the way around.
The changes to its pricing structure and doubling of user accounts will go live tonight.
Image credit: Dropbox