Shocker of all shockers. Twitter has — wait for it — updated yet another one of its applications. This time it’s Twitter web and desktop client TweetDeck that’s getting the update love.
Acquired by the information network last year, TweetDeck is the robust, column-heavy application for power Twitter users. Today, TweetDeck’s makers have released version 1.5 to make column navigation faster and specific tweet actions easier to access.
The TweetDeck application now arranges columns in one continuous horizontal row for a fluid left and right scrolling experience. A new “Columns” button has been added front-and-center to make reordering columns a breeze and to make jumping to a specific column a much brisker task.
Also new is a little menu icon included with every tweet that provides users with quick access to tweet actions such as follow, direct message, add to list, and report spam actions from the main column view.
The improvements are mostly about making TweetDeck more efficient as a power tool and less in line with the app consistency upgrades Twitter has pushed out to its mobile applications. The refinements, however, should come as welcome changes to the Twitter user that tracks a bevy of columns and interacts with tweets on a frequent basis. So me, basically.
Version 1.5 is available now for web, Chrome, and Windows users. The Mac edition should hit the Mac App Store soon.
Photo credit: Shutterstock
VentureBeat and marketing technology analyst David Raab are working on a new Marketing Automation usage and ROI study
. If you currently use a marketing automation system, help us out by answering the survey.
If you do, we'll share the resulting data with you.