User acquisition, the “dirty underbelly” of mobile apps

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

At our recent MobileBeat event, we caught up with W3i co-founder Rob Weber to talk about user acquisition, a.k.a. persuading people to download your app, a.k.a. the seamiest of underbellies in the world of developing and marketing mobile applications.

It’s been a topic of some significance around here, particularly since VentureBeat’s own Dean Takahashi wrote a two-part takedown of some of the nastier marketing practices some firms use — and the relatively innocent app developers whose creations get banned from app marketplaces as a result.

In his talk, which you can watch in the video above, Weber also discussed how you, the mobile app developer, can determine how much a user is worth to you. It’s solid stuff, man.

VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.