Look at your Firefox browser on your laptop or phone. It’s likely been tweaked-out with the perfect pallete of colors and acts just the way you want. Since those add-ons became available in 2004, more than 3 billion have been downloaded — more than the entire Internet user base and nearly half of the world’s population —Mozilla announced Thursday.
“More than 85 percent of Firefox users have at least one add-on installed,” Mozilla’s Erica Jostedt wrote. Of those Firefox users who have add-ons installed, most have five customizations. AdBlock Plus is the most popular add-on, followed by Firebug, NoScript, Personas Plus and Video DownloadHelper. Privacy, security and search top the most popular categories of add-ons.
The add-ons were introduced in 2004 and then went mobile in 2009 as more consumers browsed by phone. Today, there are more than 150,000 collections of Firefox add-ons, such as Family Organizer, Sports Fanatic and the Paranoid Kit. More there are more than 25,000 Firefox add-on developers, Mozilla said.
Firefox may be feeling the heat from Google Chrome’s growing competition. However, the free browser isn’t standing still. Along with featuring a major recent update for Android smartphones, it still can claim dominance over Internet Explorer, the previous desktop champion.
VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.