Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
London 2012 starts today, and many of us will be glued to screens both large and small for the next 16 days. But while we’re watching, we’re probably also tweeting: cheering our teams and our stars.
And while NBC might be tracking who’s winning in the arena, Socialbakers will be tracking who’s winning in the stands.
The social marketing company has created Cheer for London, a social media analytics tool that reveals what’s hot and and who’s cheering the loudest. The company calls it the CheerMeter, and it tracks Olympic-related tweets on an hourly basis, breaking them down into tweets per hour, per day, by language, and by sport.
“We’ve built the CheerMeter to act as a virtual stadium for all sports fans, supporters and critics to track the social media performance of individual sporting events, athletes, and associated brands in real time,” Socialbakers chief executive Jan Rezab said in a statement.
As you might expect with the opening ceremonies on, tweets are rising fast this morning:
The last hour saw over 40,000 tweets, already three times yesterday’s total. This will surely rise as the actual Olympic events begin and the signature sports take center stage.
Currently the top language is English, by a massive margin, and the top sport is rowing, probably due to the fact that rowing is one of the first sports off the mark, tomorrow. And, of course, the English love rowing.
London 2012 is 16 days, 200 nations, and 300 events. Perhaps in a couple of weeks the cheer meter will also be able to reveal how many tweets this Olympics will generate.
For updates — the tool is live and does update in real-time — check Cheer for London.
Image credits: Socialbakers
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results