If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Mango Health is a stealthy startup lifting the veil today on an iPhone app that could save your life.
The beta application allows users to easily enter their medications and supplements by snapping a picture — or by entering text, of course. The app will then determine the potential interactions between medications and nutritional supplements to provide the pill-popper with necessary warnings.
Founded in February, the San Francisco-based startup aims to build health-focused mobile apps that consumers actually want to use.
The young, six-person startup has raised $1.45 million in seed funding from First Round Capital, Mike Maples, Steve Anderson, Keith Rabois, and Mark Pincus.
Mango Health for iPhone is the company’s first mobile app release and has been engineered to meet the needs of the catch-all population of people who take prescription drugs, over-the-counter medicine, and nutritional supplements. That means you, basically.
In addition to checking for drug interactions, the app also lets uers log activities, maintain a schedule, compare themselves to others taking the same drugs or with similar conditions, and receive incentives in the form of points, discounts, and rewards for following doctors’ orders.
“Those features work together to help consumers better manage and improve their health in a way that has not been possible before,” CEO and co-founder Jason Oberfest told VentureBeat.
The application’s most fetching quality, apart from the whole save-your-life appeal, is an inviting design that could make tracking pill and supplement usage a task people actually want to do.
Seventy-five percent of U.S. adults who take medications admit to not following physician prescribed treatment plans, according to the New England Journal of Medicine. Mango Health hopes its design and game mechanics will encourage these people to be much more proactive in managing their own health.
Mango Health for iPhone has been in testing since March and is being released in private beta today. A public release of the application is slated for August.
Photo credit: Paul Matthew Photography/Shutterstock
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results