Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
New Yahoo CEO Marissa Mayer has brought her first Google staffer over to Yahoo, as AllThingsD notes: Anne Espiritu, who ran consumer technology PR for Google. In other words, not a geek.
Espiritu seems happy about the move, if we can take her most recent tweet seriously:
Espiritu has not yet updated any of her social media accounts. LinkedIn, Twitter, and Google+ still show her as employed by Google, where she has worked since 2005 on projects including “proactive consumer media outreach for Google’s new social platform, Google+.”
Above: Anne Espiritu
Image Credit: LinkedIn
Espiritu also worked with Google Maps and various local initiatives for Google, which probably accounts for at least part of the Mayer connection. Mayer was most recently VP for maps, local, and location services at Google.
The obvious question: Does Yahoo really need help in the PR department?
OK, that was a stupid question.
Let me re-phrase: Does Yahoo need help getting its message out more than it needs help actually creating something cool? That’s perhaps a better question.
But it’s one that Mayer will have some time — and more than one hire — to answer.
Image credit: Eric Broder Van Dyke / Shutterstock.com
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results