AwesomenessTV is so awesome that they snagged $3.5 million in a first round of investment.
What does their awesomeness consist of? Creating original video content for teens and tweens. It is like regular TV, but on the Internet. Which makes it awesomer.
The YouTube channel broadcasts comedy, fashion, sports, music, and reality programming. It’s geared toward “breakers,” otherwise known as adolescents looking to break out of the mainstream media bubble.
“Our core fan base are teens and tweens who are not only consuming pop culture but influencing future trends,” said producer/director Brian Robbins.
Currently, the listings include a sketch comedy series that mocks pop culture, a daily talk show for teen girls (think The Viewbut with more pink), a documentary style series featuring popular musicians, and a sports highlight show. Interactivity is highly encouraged and engaged viewers may find themselves on the channel.
In the pipeline is the network’s first scripted drama series. Chances are this drama will be jam-packed with tear-jerking goodness, considering the producer and director heading this whole endeavor is Brian Robbins, the creator of Smallville and One Tree Hill.
Since launching less than two months ago, over 75,000 subscribers have viewed 10 million videos. That is a lot of time spent not doing homework.
Hedging an investment on teen media consumption is usually a safe bet. But according to a study called “Why the Internet Won’t Kill TV” by Sanford C. Bernstein & Co, teens only watch there minutes of video a day on a computer or cellphone, as compared to four hours in front of actual televisions. Apparently, the old fashioned boob tube is still the preferred method of viewing entertainment of today’s youngsters.
The investors obviously believe this endeavor will see returns. This round of funding was led by MK Capital, a firm with a strong portfolio of digital media companies. Greycroft Venture Partners and New World Ventures, as well as a slew of media and technology executives also participated.
Will teens change their behavior and begin viewing more video content (and advertising) online? Only time will tell. Until then, AwesomenessTV will use the money to expand the network’s offering and hope to grab the attention of teenagers everywhere, which as all parents know, is no easy feat.
AwesomenessTV is based in Los Angeles. It faces competition from other YouTube channels like Teen.com and mainstream media programming as well as streaming sites likes Hulu and Netflix.
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