Google will soon purchase travel-focused content provider Frommer’s in a bid to boost its number of local reviews from around the world.
“The Frommer’s team and the quality and scope of their content will be a great addition to the Zagat team,” a Google spokesperson told VentureBeat. “We can’t wait to start working with them on our goal to provide a review for every relevant place in the world.”
The Frommer’s brand, which is owned by John Wiley & Sons, is best known for its popular travel guidebooks. It controls a wealth of reviews and travel tips for locales across six continents. Frommer’s recently launched digital guidebooks with help from Inkling’s digital publication platform.
Google did not reveal the terms of the deal.
Photo credit: Frommer’s