In the shark tank of Hollywood, it can be difficult for small time filmmakers to enter the scene.
MoPix just launched a new framework that helps independent filmmakers create, distribute, and monetize digital video content. Traditionally, this is an expensive undertaking. By providing a user-friendly, web-based system that guides filmmakers through the whole process, MoPix makes it easier for the little guys to compete.
“There are over half a million independent filmmakers and alternative content creators looking to sell their videos,” said CEO Ryan Stoner. “If you decide to make a movie budgeted under $10 million on your own, you have a 99.9% chance of failure due to lack of distribution opportunities you can directly control. The crisis of independent filmmaking is really a crisis of viable independent film distribution.”
The platform can be used by anyone from aspiring Sundance auteurs to amateur chefs looking to document a cooking demonstration. Filmmakers upload their content to the site, as well as other featured content.
From there, the creators can deliver their content across a range of devices, incorporate in-app purchases, embed widgets, and send out push notifications. They can also execute marketing campaigns, refer to data analytics, and dictate their own monetization strategies.
The vision is to cut out the middleman, put filmmakers in direct contact with their audience, and give them ownership over their work.
MoPix currently hosts over 3,000 titles and 2,000 filmmakers. The company today announced a partnership with online community Film Baby that will put more than 2000 additional films into the MoPix library in December.
MoPix is currently participating in the Upstart Labs Accelerator Program. It has received investment from 500 Startups, P.I.E., and Merrick, and is a featured company on BoostFunder. It was founded in 2011. There are currently five employees with headquarters in Los Angeles, CA and an office in Portland, OR.