Nokia ran a poll on its blog that suggests almost half of consumers prefer full hard QWERTY keyboards to any other input method, including virtual keyboards on a touchscreen.

That is despite the fact, of course, that the latest smartphone market share numbers say that Android and iOS dominate smartphone sales with a combined 82 percent market share, and that Samsung, Apple, and LG have a combined 60 percent market share of all phones sold, including feature phones.

Almost all of those phones have virtual, not hard keyboards.

From VentureBeat
Get faster turnaround on creative, more testing, smarter improvements and better results. Learn how to apply agile marketing to your team at VB’s Agile Marketing Roadshow in SF.


The surprising fact, of course, is that Nokia is right: all other things being equal, a physical keyboard is probably superior to a virtual one. Most can touch-type, type faster, and make fewer errors with an actual keyboard.

There’s only one little problem: All other things are decidedly not equal. And the difference between a big screen for big media and a small screen with limited space means that most consumers who buy smartphones are choosing the big screen.

But the funniest part of the Nokia blog post?

Mastering predictive text (aka T-9) should be a rite of passage for every young (or old!) person getting to grips with their first mobile phone.

My first mobile phone was a Motorola flip phone in the last 1990s, and I had a succession of dumbphones since. I never, ever learned T9. Now, of course, I never will.

Did you?

photo credit: fensterbme via photo pin cc, KhE 龙 via photo pin cc

VB's research team is studying web-personalization... Chime in here, and we’ll share the results.