Media

Penny Arcade passes Kickstarter goal to make homepage ad-free for a year

Say goodbye to the ads on the Penny Arcade homepage.

The webcomic passed its $525,000 Kickstarter goal today, which will allow it to remove all the ads on its homepage for one year.

Penny Arcade launched the funding campaign last month, which has attracted a lot of attention and support from its fans. One backer even went as far as to donate almost $10,000 — the reward for a donation that high is lunch with Penny Arcade founders Jerry Holkins and Mike Krahulik.

While $525,000 is a sizable chunk of change, it’s only half of Penny Arcade’s $1 million dollar goal to take itself completely ad-free. So, while the homepage will be ad-free, the same can’t be said for the rest of the site.

Likewise, Penny Arcade won’t be able to follow through on some of its more notable ambitions, which included creating a standalone comic app and licensing all of its work under Creative Commons.

Still, the project is proof that alternatives to the ad-supported content model do exist. Penny Arcade might not be completely ad-free now, but it’s not hard to imagine a time when it might be.


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