Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Major VC firm Kleiner Perkins Caufield & Byers will invest more than $100 million in new enterprise-facing startups, Bloomberg reports.
The firm has already put up about $100 million to date in the areas of business mobile apps and remote management hardware and software. Now it will more than double down on those investments as companies look to use cloud and mobile technology to cut costs and increase productivity.
“The enterprise is a pretty interesting opportunity right now,” KPCB partner Matt Murphy told Bloomberg. “We intend to be even more active.”
Companies in the enterprise realm that KPCB has already invested in include electronic signature tech company DocuSign and Apperian, which helps businesses build their own apps and access them on tablets and smartphones. It also has put money into an unnamed startup that wants to be a “Flipboard for enterprise.”
Pile of cash photo via Shutterstock
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results.